Modus Persona - Marketing Character

Creating Knowledge

Illinois State University may not be the biggest university in the Prairie State, but it’s quite possibly the most passionate. From University leadership to the teachers to the students, the true meaning of higher education resonates on a personal level, evident in this series of five 30 second television commercials.

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Identifying Characters

From cattle brands to commercial brands, the goal remains the same: clear and simple identification. Developing a brand or logo for any business is a daunting task. More than a name, type and a few lines & your logo sets expectations, defines personality and portrays the essence of your business in one glimpse. The power of a great logo will (and should) last a lifetime.

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Connecting Insight

Hearing loss is the number one service-related injury affecting veterans. Fortunately, the launch of the Heroes With Hearing Loss program gives veterans and their families a valuable resource that provides insightful solutions and successful lifestyle-focused results.

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