What We Do
We listen, learn and strive to understand the nuances of your business – so we can work as an extension of your internal team. We shine the brightest at the intersection of our three overarching core competencies: Strategic Consulting, Creative Services and Marketing Technology.
Our clients realize their greatest successes when we work in harmony to develop solutions for their business challenges.
We excel at bridging gaps between executive teams in sales, marketing, technology and operations so stakeholders are aligned in the pursuit of their pressing and long-term goals.
That top-line vision and collaboration
empowers us to bring the full scope of our Creative Services and Marketing Technology experience to bear in the most efficient manner. We craft successful strategies when they’re built on a platform of enduring, indelible relationships between all of us.
Examples of our services include:
- Comprehensive marketing strategy and plan development
- Demand/Lead generation and sales enablement consultation
- Content marketing and relationship management planning
- Brand development, including archetyping, persona development, experience mapping, and voice/positioning/design strategy
- Multi-channel media management, including PPC, SEM, SEO, Email, paid social, vertical channel marketing and event strategy and support
02. Creative Services
The Audience is King
We believe the old mantra of “content is king” places the focus on the wrong subject. Instead, we approach every project with mindset that our audience is the king, and content is the king’s court.
Our approach is to first know that audience intrinsically, and then craft creative that speaks to their needs, desires, and motivations.
Our creative services include:
- Campaign concept ideation, creative direction and tactical execution
- Art direction and design services for all media, including print, video, out-of-home, event, and digital and interactive media
- Web design, including information architecture, SEO, CMS and all front-end design
- A full suite of video pre-production, production, and post-production services
- Audio recording, mixing and mastering
- Photo shoots, photo editing
Marketing Technology and Automation
Modern marketing isn’t possible without the right technologies properly implemented, connected and integrated.
More importantly, having the right people certified in the best-of-breed platforms
and systems available to support our clients’ sales, marketing and operational goals is paramount to success.
Realizing the full scope of power delivered by today’s marketing technology often takes more acumen than is frequently available in-house.
Our team of proven marketing technologists can not only get the most out of your martech platforms – we can ensure you see real and profound return on what is often a significant investment in these applications.
Our offering includes:
- Development, configuration and integration services including:
- Certified marketing automation technologists in Oracle Eloqua, Marketo and HubSpot
- CRM setup and administration
- CMS platform management
- Campaign testing, dynamic web content execution
- Reporting, insight and analytics services, consulting and recommendations
- Technology and platform consulting and advisement
- Responsive/mobile web CMS development
- User Experience
- UX Strategy and planning
- Information Architecture
- Wireframing and Prototyping
- User Interface and Interaction Design
Our marketing partners include:
See how Modus Persona has helped propel our clients marketing and sales efforts by amplifying their purpose-driven missions.