Heroes With Hearing Loss®
A completely new website and content hub propelled this awareness and education program for veterans and veteran advocates to new heights.
The Heroes With Hearing Loss® program provides resources, guidance and support needed within the veteran community. The goal of the program is to make it possible for veterans to find and access the resources they need to combat the number one service-related injury: Hearing loss and tinnitus. To accomplish this, the website was due for a redesign.
The new site has provided the Heroes With Hearing Loss team a more vibrant and effective platform from which to engage veterans and veteran advocates about the unique challenges – and solutions available – for veterans with hearing loss and tinnitus.
Among the many positive results, organic search engine referral traffic stands out. Prior to the launch, that traffic accounted for little more than 2% of overall activity. Since launch, organic search now accounts for more than 34% of all site traffic. These metrics indicate great early success in reaching veterans and VSOs to provide educational content about hearing loss as it impacts this unique audience.
20.3%Increase in organic traffic
204%Increase in pageviews per session
357%Increase in session duration