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Results

Friends of Douglas County K-9

This scrappy veterinarian-founded non-profit had a dream: Engage the community to help pay for dogs, training and supplies for the local sheriff’s department K-9 Unit. They just needed a way to tell their story and gain the public’s trust.

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The Challenge

With the exception of deputy salaries and vehicles, the Douglas County Sheriff’s Department (DCSD) K-9 Unit in
Colorado is funded almost entirely by donations. With each of these specifically bred and trained K9s costing as much as $30k each over their lifetimes, the non-profit’s ultimate goal of expanding the K9 Unit from two dogs to six was daunting at best.

An unknown newcomer to the world of non-profit organizations, Friends of

Douglas County K-9 (or “K-9 Friends” as they’re known by all) asked Modus Persona for help crafting a credible and recognizable brand, raising awareness in the community, and executing a strategy to raise the money to fulfill its vision and mission.

We repaid that request by naming K-9 Friends as our main pro-bono client, which they’ve been since their inception in 2011. Then we went to work.

Douglas County K-9

The Strategy

It’s always exciting to get in on the ground floor to help build a brand – and one as exciting and interesting to work with as K-9 Friends is even moreso. We got to work, building the brand, building the brand identity, defining our strategies, and articulating the story of this heroic team, which gave us a solid platform to build upon, year over year. This included:

  • Comprehensive brand development
  • Marketing and creative strategy
  • Website development
  • In-house video production and photography (see below)
  • Creative collateral to support sponsorship and events
  • Content development including blogs and articles
  • Social media management

The Gala

Since its inaugural event in 2011, the annual K-9 Friends Howling Good Time Gala has become a centerpiece of the fundraising efforts for the K-9 Friends organization. Every year (with the exception of the COVID-19-cancelled event in 2020), the greater community of supporters and benefactors of the Douglas County Sheriff’s Dept. K-9 Unit come together to meet the next year’s fundraising goals. The Gala features both silent and live auctions, a catered dinner, fundraising video, and live celebrations of the K9 Unit’s accomplishments in the Douglas County community.

Modus Persona has partnered with K-9 Friends since the first Gala in 2011, providing print collateral and signage, digital marketing and video production for the event, which has helped raise more than $1 million for the unit.

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The Results

With Modus Persona’s help, K-9 Friends has purchased 10 new dogs for the DCSO K-9 Unit (9 K9 officers and one therapy dog), custom-fit Kevlar vests for each K9, world-class training and an array of specialized equipment and supplies. K-9 Friends even provides healthcare for the dogs in their well-deserved retirement.

See the complete list

$1mRaised through the Gala
and other initiatives See how these funds have been applied

9New K-9 officers

1New first-responder therapy dog

Let’s Talk
We'd love to get to know you, how you think and answer any questions you may have for us. Just so you know, our first question will be: What’s your mission?
  • About
  • Results
  • What We Do
  • MP Team
  • Terms

Modus Persona

Denver, CO

(800) 344-2954

info@moduspersona.com

© 2021 Modus Persona
Let’s Talk
We'd love to get to know you, how you think and answer any questions you may have for us. Just so you know, our first question will be: What’s your mission?