Digital Transformation: A Story About Marketing Modernization
A long-standing client came to us with the objective of transforming their entire sales and marketing approach for growth, consistency and the resulting efficiencies of having a digital foundation securely in place.
The Challenge
With an understanding of the need to digitally transform their overall sales and marketing approach, our client had decades of traditional marketing practices and systems which had to be integrated into a fully digital platform. This was a critical step future-proofing their marketing efforts – eliminating old technical debt, increasing sales velocity and enabling them to seize the advantages of the economies of scale that today’s digital approach delivers.
DIGITAL TRANSFORMATION
The Strategy
Together, MP and the client rebuilt their marketing systems from the ground up – integrating their newly purchased CRM, marketing automation platforms and analytics solutions – while ensuring no interruption to ongoing marketing efforts. This overhaul included ensuring pristine data hygiene, erasing old technical debt, integrating all web properties, automating the customer lifecycle and lead flow and more. And we built all of it based on a truly customer-centric model.
- Asset and collateral management
- Deep understanding of brand guidelines
- Exceptional design quality and art direction
- Vendor acquisition and ongoing relationship management
- Creative concepting and execution
- And more
See the Results
Upon request from our client, and due to the regulatory environment in which they operate, we have agreed not to share this full case study publicly. We take our clients’ confidentiality seriously. However, we’d love to talk about this work with you personally – it’s just one example of our end-to-end core competencies and the indelible results we deliver for our clients. Please complete the form below so we can share and discuss the case study and all the digital transformation details together.